Story MFG is leading green growth in the fashion industry
Words by Hugo Ross
Jul 07, 2019
Founded in the UK in 2013 by Saeed and Katy Al-Rubeyi, Story MFG is the most sustainable looking fashion brand I have ever come across, making incredibly beautiful and durable clothing with aplomb.
These positive products benefit the craft communities in Auroville, India. At the Colours of Nature, a diaspora of skilled makers and creators, Story MFG manufacture vegan friendly clothing and accessories with traditional techniques, including hand dying and crocheting.
These hand-made accessories, photographed above, dyed with sumac and various plants, are a figurative expression of thoughtful and sensitive design and manufacture.
Story MFG’s Spring Summer 2020 Gentle Machines collection is ready to pre-order today. Support Saeed and Katy’s beautiful work and their considerate and positive brand